Monday, 25 August 2014


GONE are the days when Afros were part of the "Soul Sister" subculture. Sales of chemical hair relaxers are showing a steep decline as more black women are embracing their natural manes.
Even international hair brand ambassador and award-winning style star Minnie Dlamini sports a thick natural head of hair when she is not wearing a weave.
A new report from global marketing research group Mintel shows that natural hair might be the new normal in ethnic haircare. According to the report, the US relaxer segment will reach $152-million (R1.52-billion) this year, down from $206-million in 2008.
Mintel's research also found that in the past year, 70% of black women say they currently wear or have worn their natural hair, meaning that they haven't used any chemical relaxers or had perms.


Tuesday, 12 August 2014


Step 1
Start with freshly co-washed and detangled hair. Co-washing will ensure the optimal level of moisture has been infused into you strands. Rinse with cold water to seal the cuticle locking in moisture, shine and minimizing frizz.

Step 2
With your head upside down scrunch your favorite leave-in and oil into soaking wet hair. Scrunching distributes the product evenly without disturbing or stretching out the curls. Applying the oil and moisturizer together means you touch your hair less which results in less frizz and the extra moisture from leaving the hair wet creates shine.

Step 3
Using a silk scarf or microfiber wrap create a pineapple with all of your hair on top of your head. DO NOT TOUCH until hair is completely dry.

Step 4
When you are ready to leave take your hair down and shake your head. You can use your hands (no tools) to arrange your kinks but remember the more you touch the more you frizz.